Jack Welch’s six directives

May 22, 2009

(As transcribed by yours truly to a note card from the back of his book in the book section of the Brown Elephant thrift store in Wrigleyville, Chicago IL)

  1. Control your destiny, or someone else will.
  2. Face reality as it is, not as you wish it were.
  3. Be candid with everyone.
  4. Don’t manage.  Lead.
  5. Change before you have to.
  6. If you don’t have a competitive advantage, don’t compete.


(Jack Welch was the CEO of General Electric for some time and is credited with helming one of the biggest corportate turnarounds in human history.)


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