Iain Sinclair and the power of standards

October 19, 2011

By “the power of standards” I mean there’s this running theme I keep seeing in product design where someone figures out how to make an X that fits into the place where a Y goes.  This just keeps on fascinating me, over and over.

For example, check out the Iain Sinclair design firm that makes and markets doohickeys (pocket knife, flashlight, and movie camera) that fit the form factor of a credit card, so they can go into your wallet.

(‘Wish I’d thought of it myself… and actually done it.)

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